Verify Every Lead Before You Pay For It
EmetMetrics helps B2B marketing teams validate the authenticity of leads generated through publishers by capturing contextual submission data and verification signals.
The Hidden Problem in B2B Lead Generation
B2B marketers often invest heavily in lead generation programs, purchasing leads from publishers, affiliates, and partners. But how can you be sure those leads are genuine?
Without independent verification, marketers are left vulnerable to:
- Unverified lead sources
- Bot-generated submissions
- Low-quality traffic
- Poor conversion rates
- Wasted marketing budgets
Many marketers pay for leads without truly knowing if they are legitimate, impacting ROI and trust in their partnerships.
A Verification Layer for B2B Leads
EmetMetrics provides the essential trust layer for your B2B lead acquisition. We empower marketers to independently verify lead authenticity before any payments are made or leads are passed to sales.
By deploying EmetMetrics verification-enabled forms, you capture not just the submitted lead data, but crucial contextual signals from the submission environment. This data empowers you to evaluate quality with confidence.
How It Works: Simple & Powerful
Step 1: Create an EmetMetrics Form
Easily design and configure your lead capture forms within the EmetMetrics platform, enabling built-in verification.
Step 2: Embed on Your Landing Page
Integrate your EmetMetrics form seamlessly into any landing page or website with a simple embed code.
Step 3: Capture & Verify Authenticity
Automatically collect lead data and contextual signals to evaluate authenticity and make informed decisions.
Every Lead Comes With Context
Beyond basic contact information, EmetMetrics captures critical contextual data, empowering you to make smarter decisions about lead quality and authenticity.
Form Data
- Name
- Company
- Job Title
- Phone Number
- Custom Fields
Contextual Signals
- IP Address
- Geographic Location
- Browser & Device Data (User Agent)
- Submission Environment Metadata
- Time of Submission
- Referrer Information
These signals help you identify suspicious submissions, bot activity, and low-quality leads, ensuring you only pay for genuine engagement.
Powerful Features for Intelligent Lead Verification
Form Builder
Create beautiful, verification-enabled forms that capture lead data and contextual signals seamlessly.
Submission Intelligence
Automatically capture rich contextual metadata for every lead submission to enrich your verification process.
Lead Verification Signals
Access independent signals to evaluate lead authenticity and quality before engaging or paying publishers.
Fraud Pattern Detection
Leverage advanced analytics to identify suspicious submission patterns and potential fraudulent activity.
Lead Quality Insights
Gain a deeper understanding of how your leads are generated and their true quality with detailed reporting.
Secure Data Handling
Ensuring your lead data and verification signals are handled with the highest standards of security and privacy.
Who Benefits? Key Use Cases for EmetMetrics
Publisher Lead Programs
Independently verify leads generated through publisher landing pages to ensure you're paying for genuine interest.
Affiliate Marketing Campaigns
Ensure your affiliate traffic produces legitimate, high-quality leads, maximizing your campaign ROI.
Demand Generation Campaigns
Improve overall lead quality and confidence before sending leads into your sales pipeline.
Partnership Verification
Build stronger, more transparent relationships with your lead generation partners based on verifiable data.
Why Marketers Trust EmetMetrics
EmetMetrics is built to give B2B marketing, demand gen, and performance teams the confidence they need in their lead acquisition strategies.
Increase confidence in lead quality
Detect suspicious or fraudulent lead submissions
Improve marketing ROI by eliminating wasted spend
Reduce wasted ad spend on bad leads
Build transparency and trust between marketers and publishers
Make data-driven decisions on lead acquisition partners
The Essential Trust Layer for B2B Lead Verification
EmetMetrics acts as an independent trust layer between marketers and publishers. Stop relying solely on publisher-provided data and gain the power to independently verify lead authenticity and quality.
Stop Paying for Suspicious Leads
Verify lead submissions and gain unwavering confidence in your marketing pipeline. It's time to take control of your lead quality.
Start Verifying Leads Today